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Orientation Support Forum

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Week 1: Introduction to Marketing & Branding Lightbox Gallery discussions.

After exploring the Branding Gallery, answer the following:

  • Which logo stood out to you the most? Why?
  • How can you apply similar branding principles to your business idea?
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Branding in Action

Welcome to the discussion forum! This week, we will talk about logos and branding.

What to do:

  1. Look at the gallery of logos. Choose one logo or branding strategy that you like.
  2. Write a short response (150–200 words):
    • How does the logo or branding show the company’s values?
    • How does it ...
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Reflecting on Branding with Riff Bot AI

Use Riff Bot AI to generate questions about branding strategies and answer them.
What to Do:

  1. Ask Riff Bot AI for three reflective questions about branding (e.g., “What makes a brand memorable?”).
  2. Answer the questions in your post.
  3. Reply to two classmates with additional insights or ideas.
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Support Forum

Support Forum - Generated by AI

Please use this support forum to ask questions, add comments and to make suggestions

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Week 2: Defining the Target Market Role-Playing Customer Interactions with Character.ai

Create a virtual character using Character.ai to simulate a customer for your business. Customize their personality and behavior to represent your target market.
What to Do:

  1. Create a customer character relevant to your business.
  2. Engage in a conversation with your character.
  3. Post your ...
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Personalized Customer Profiles with Mizou

Use Mizouto create a customer profile for your business idea.
What to Do:

  1. Use Mizou to generate a detailed customer profile.
  2. Post the following:
  • Key demographics and psychographics from the profile.
  • How these insights can help refine your business.
  1. Respond to two classmates:
  • Su...
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Support Forum

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Week 3: Crafting a Value Proposition Support Forum

Please use this support forum to ask questions, add comments and to make suggestions

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Week 4: Marketing Strategies and Digital Presence Voiceovers for Marketing: Using ElevenLabs
    • Use ElevenLabs to create a realistic voiceover for your business advertisement.
      What to Do:

      1. Write a short script (2–3 sentences) for a marketing ad.
      2. Use ElevenLabs to generate a voiceover for your script.
      3. Post the script and a link to your voiceover:
      • Why did you choose this ...
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Support Forum

Please use this support forum to ask questions, add comments and to make suggestions

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Week 5: Marketing Models and Tools Summarizing Marketing Insights with NotebookLM

Use NotebookLM to analyze an article on branding or marketing strategies.

What to Do:

  1. Upload one of the articles below to NotebookLM.
Article 1: Ross, Maria. Branding Basics for Small Business. Red Slice, 2014, https://red-slice....
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Support Forum

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Week 6: Content Marketing and Tools Support Forum

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Week 7: Building the Marketing Action Plan Support Forum

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Week 8: Showcase & Reflect Support Forum

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Certificate of Completion What was your biggest learning from the course?

Share your answers on this forum post.

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Support Forum

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TinyMCE Tutorial Video Tutorials

short video tutorial

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