This manual is for ESL learners who dream of starting their own business and promoting it through different marketing methods. 🚀✨ It includes helpful tips on branding, marketing, and creating a marketing plan. 💼📈

The manual has three sections (called modules), each focusing on an important part of branding and marketing. New vocabulary words are in bold and have clickable links 🔗 to online definitions. 📖

At the end of each module, you’ll find:

1. Check Your Understanding: 🧠❓ Fun questions to test your reading and understanding.
2. Application Practice: ✍️💡 Activities to help you apply what you learned to your own business idea.
3. Vocabulary List: 📝✨ A list of all the new words from the module. Click on each word to learn more online!
4. References: 🔍📚 Links to explore more about the topics you read about.

This manual makes learning about branding and marketing fun and practical while you improve your English! 🌟📚

Please review the presentation.

Introduction to Marketing and Branding Strategies

Explore the Gallery:

• Click on each image to view it in detail.

• Read the captions to learn about each company’s branding strategy.

• Reflect on the following questions:

• What makes these logos effective?

• How do the colors, shapes, and designs reflect the company’s identity and values?

• Share your thoughts in the course discussion forum: Which logo inspired you the most and why?

Please review the presentation